Course Curriculum
Master's Degree in Strategic Public Relations
The online public relations program curriculum consists of 11 core courses, including one capstone seminar. Click on a course for more detailed course descriptions.
- Public Relations Principles and Practices:
The Foundations of Public Relations Strategy and Tactics (3 credits) - Advanced Writing for Communications Professionals:
From Context to Composition and Beyond (3 credits) - Media Relations in the New Media World:
New Tools, New Challenges, New Thinking (3 credits) - The Business and Budgeting of Public Relations:
How Public Relations Firms and Departments Operate for Profit and Success (3 credits) - Ethical Standards in Public Relations and Public Affairs:
The Framework of Professional Credibility and Accountability (3 credits) - Strategic Marketing and Marketing Communications:
A New Paradigm for Extending the Reach and Impact of Public Relations and Public Affairs (3 credits) - Applied Public Relations and Public Affairs Research:
Measuring and Evaluating Public Relations and PA Program Success (3 credits) - Issues Management and Crisis Communications (3 credits)
- Corporate Social Responsibility Communication Strategies (3 credits)
- Political Socialization:
How these Factors Impact the Development and Implementation of Public Relations Strategies (3 credits) - Public Relations and Public Affairs Capstone Research Project:
Applying Public Relations and Public Affairs Skills and Knowledge to Independent Research (3 credits)
"GW is a progressive university that equips today's and tomorrow's leaders with the ability to solve problems and think outside the box. The program features a good mix of on-campus professors and working professionals who together offer comprehensive learning and share real world experiences."
